The semi-precious strip of the Urals is the conventional name for the territory stretching from south to north for more than a hundred kilometers along the eastern slope of the Middle Urals in the upper reaches of the Neiva, Rezh and Adui rivers.

Rich deposits of gem-quality minerals were traditionally located here: topazes, tourmalines, emeralds, amethysts, rock crystal.

Another name for this phenomenon is the Murzinsko-Adui semiprecious belt.

This region is unique for Russia! There are opportunities for many types of tourism here!

The Sverdlovsk region has a strong tourism potential, the resources of which allow the formation and implementation of various tours in the field of educational, active, rural, ecological, recreational and other types of tourism, complex tourism products aimed at different age groups and target audiences.

At the intersection of ecological, natural and industrial tourism began to form the industry of mineralogical tourism. The Sverdlovsk Region is a traditional mining site, including precious and semi-precious metals. From 2011-2013, interactive tourist centers on gold panning and visiting gold mines in the homeland of the first Russian gold in the city of Berezovsky), searching for emeralds at one of the 3 largest world deposits of this precious stone.
As a basis for positioning the brand of the route, it is proposed to carry out a synthesis of the historical name of the territory - "Gem Strip of the Urals" and the circular nature of the route, resulting in the "Gem Ring".

The integrated tourist route passes through the territory of 12 municipalities of the Sverdlovsk region (Yekaterinburg, Verkhnyaya Pyshma, Nevyansk urban district, Nizhny Tagil urban district, Gornouralsk urban district, municipality Alapaevskoe, Alapaevsk, Irbit city municipality, Irbitskoe municipality, Artemovsky city district, Rezhevskoy city district, Malyshevsky city district), where 762 thousand people live. (2.2 million people, including Greater Yekaterinburg) -17.7% of the total population of the region (51%, including Yekaterinburg).

This is unique route allowing tourists to organically combine cognitive and leisure, to join the cultural, historical and natural values ​​in an authentic and environmentally friendly environment.

ROUTE DESCRIPTION
"Gem Ring of the Urals" - a new industrial and mineralogical route in the Sverdlovsk region. It will pass through 8 cities of the region and involve over 150 tourism facilities. More than 200 objects to be opened on the 635 km circular route tourism infrastructure. Elmira Tukanova, director of the Sverdlovsk Region Tourism Development Center under the Ministry of Economy, and Alexander Porodnov, director of the Sverdlovsk Region Small and Medium Business Department, spoke about the plans for the development of mineralogical tourism in the region at a presentation held as part of the Intourmarket exhibition.

The project for the development of mineralogical tourism was developed at the end of 2013 with the direct participation of the Ministry of Economy of the Sverdlovsk Region. The basis of the project was the geographical, geological and historical features of the region. After all, the Urals is a pantry of minerals, gems and precious metals. Many crafts and industries originated here, the history of the region is the industrial and industrial history of the Russian Empire. It also has its own fairy-tale mythology on the mining and mineralogical theme, reflected in Bazhov's fairy tales. In Yekaterinburg and other cities, there are several mineralogical museums and other display facilities on this subject.
Among them are the Malyshev emerald mines, the Evgene-Maximilianovskie garnet mines, the Severaya mine and the gold museum in the village of Berezovsky, the Chernovsky marble quarry, the Museum of Mineralogy, stone-cutting and jewelry art in Zerechny with a rich collection of malachite and ornamental stone products, the Museum "Gemstone strip Ural” in the city of Rezh, Rezhevsky natural and mineralogical reserve, where along the hiking trail you can find fragments of tourmalines, opals, agates, quartzes, amethysts, topazes and feldspars. Among the objects of industrial tourism there is a porcelain factory, an old blast furnace and a foundry, the Beloyarsk nuclear power plant, the Pervouralsk Novotrubny plant, a tank museum, a motorcycle museum, as well as numerous Demidov objects. Among them is the famous falling Nevyansk tower. In 2013 it was visited by 163 thousand people.

gold mining museum

Approximately 70% of all sights of the Sverdlovsk region, and not only mineralogical ones, are located along the "Gem Ring". Therefore, the route will create five main thematic excursion programs: Ural life and crafts, minerals, industrial tourism, technical tourism, general sightseeing tours. It is planned that repair work at many display facilities will be done at the expense of the regional budget. The Ministry of Economy plans to apply for co-financing of the project from the federal budget within the framework of the target program for the development of tourism in the Russian Federation. An anchor investor has already appeared in the project - the Ural tour operator Vista.

Alexander Porodnov said that the idea of ​​the "Gem Ring" project arose due to the growing interest of tourists in local minerals. The collection of minerals from the Urals was presented at the exposition of the Sverdlovsk region during the Olympics in Sochi, where it attracted the attention of Russians and foreigners. In support of the project, the Sverdlovsk residents brought a collection of stones to Moscow to the Intourmarket exhibition.

A mineralogical museum has also been created in the city, which organizes excursions to the ancient semi-precious mines, where they get acquainted with the technology of stone mining, in addition, tourists are looking for collection stones in the dumps. The Rezhev Mineralogical Museum is located in the oldest city mansion, which is almost 200 years old (the house of the plant manager) and which is associated with the name of Tit Zotov.

It is worth noting the Church of John the Baptist, the old church of the city, consecrated in 1902. From the observation platform at the temple, a wonderful view of the city opens. The old house of the factory manager, which is almost 200 years old, is interesting. Among the Rezhev factory managers, the most famous was Tit Zotov, whom the writer Mamin-Sibiryak called one of the first kings of Russian gold, who became one of the first heroes of the gold rush that broke out in the Urals and later engulfed Siberia and North America.
The Breakthrough spring is the place where the Old Believer sketes were located in ancient times.

Monument of Labor and Battle Glory, a monument to Rezhevsky craftsmen - the founders of the city.

Also, the city has preserved old stone and wooden houses, giving the city a historical look.
Rocks "Five Brothers", a city pond with rocky shores picturesquely overgrown with pine trees and many springs. Surrounding forests in summer with large quantity blueberries, strawberries, blueberries, stone fruits and mushrooms.
In the vicinity of the city there is the Rezhevsky Ecopark with an eco-trail laid along the rocky bank of the Rezh River, observation platforms from the Rezhevsky rocks, recreational beach areas, and landscape museums in Mironovo and Aramashevo.

Received July 10, 1938. The founding of the city, many sources date back to 1748, when the discovery of vein gold was made. The famous Ural writer P. P. Bazhov told about the rare discovery of a gold nugget by the schismatic Erofei Sidorovich Markov in the fairy tale “Golden Dikes”. At the time, it was believed that northern countries no gold.

But, on May 21 (June 1), 1745, the peasant Markov turned to the office of the chief head of the mining plants of the Ural Range in Yekaterinburg and stated that grains similar to gold were found during the search for rock crystal. The examination showed that it was indeed gold. But the geological party for two years could not find the precious metal in the indicated place. And only in the autumn of 1747 the first deposit was found, which was developed already in 1748. This marked the beginning of a new gold mining industry for Russia.
On January 30 (February 10), 1757, a gold ingot weighing 2.7 kg was sent to St. Petersburg. With this, the Berezovsky plant began its life. And in 1814, Lev Brusnitsyn discovered a method for washing loose gold (on the banks of the Berezovka River), which even led to a "gold rush". This double discovery is displayed on the coat of arms of the city: the lion symbolizes the discoverer Yerofey Markov himself, the monogram in his paw symbolizes gold (the circle in the center is ore gold, the crown is loose gold).
By the end of the 18th century, there were already more than 50 mines in the Berezovye mines. By 1860, the Berezovsky plant was a large settlement, surpassing such provincial cities as Krasnoyarsk, Chita, Yakutsk, second only to Yekaterinburg and Perm. Most of the inhabitants of the settlement worked in the gold mines, as well as in the candle and spinning factories built in 1805. Since the beginning of the 19th century, a quarter of the population has been engaged in shoemaking. After 1840, the craft of cutters of precious and local ornamental stones (marble, serpentine, larchite, jasper) flourished.

This is not only a major gold mining center of the Urals and Russia with a unique industry.
This is the land of picturesque landscapes, unique corners of nature and just a city for a comfortable family life, where you can breathe fresh air, drink the purest water from underground sources, raise children in harmony with nature and enjoy the benefits of a modern metropolis, which is a 15-minute drive from the city. Berezovsky.
The city of Berezovsky (Sverdlovsk region) is considered the birthplace of Russian gold. And although local historians from the Urals established that the first gold was found a little earlier in another place (near the village of Shilova, Kamensky district), the glory of the homeland of our gold was firmly entrenched in Berezovsky.

Berezovsky arose in 1748 as a settlement near a gold mine. It got its name from the Berezovka River - the right tributary of the Pyshma River.

In these places in 1745, a resident of the village of Shartash Yerofey Markov discovered a gold deposit. The discovery cost Yerofey Markov himself dearly. The search for gold at the place indicated by Markov at first did not give any results. He was suspected of harboring a real deposit, the discoverer of gold spent a long time in prison.
However, after a couple of years, gold was still found. First, in 1748, the Shartashsky mine appeared here (later it was renamed Pyshminsky, and then Initial).
In 1752 the Berezovsky mine was opened. And in 1757, a gold-washing plant was launched.
The city is included in the Gems Ring of the Urals as a historical and landscape monument.

GEM RING FEATURES
Private-state tourism
The route "Gem Ring of the Urals" has a length of 647 km and covers Yekaterinburg, Berezovsky, Rezh, Artemovsky, Irbit, Alapaevsk, Murzinka, Nizhny Tagil, Nevyansk. “60% of the sights of the Sverdlovsk region are located on this route. And we expect that the project will become a new point of economic growth in the eastern territories of the region,” said Elena Novotorzhentseva, Deputy Minister of Economy of the region. On this route, in addition to the existing ones, it is planned to create new objects of tourist display, for example, an agricultural park in Artemovsky, the Demidov pier in Nizhny Tagil and many others. Also planned are the reconstruction of a motorhome in Irbit, the creation of a geopark in Murzinka, the development of the Fersman trail in Rezh, and the reconstruction of the Nikolo-Pavlovskoye-Murzinka-Alapaevsk highway. “The project is a basic tourist route.
We plan to develop it with the involvement of private investors. Thus, about six projects of the "Gem Ring of the Urals" involve budgetary investment and ten projects - private investment. At the project development stage, about 1 billion rubles will be allocated from the budget until 2017. In addition, the authorities plan to actively attract federal funds for the construction and reconstruction of museums. Private investments will amount to about 1.5-2 billion rubles. The investor is Travel Company Vista. In addition, within the framework of the project, we cooperate with local entrepreneurs. This will allow, first of all, to develop the economy of the territories, to diversify it,” said Mrs. Novotorzhentseva. The regional government added that the region is consolidating resources on the project of the tourist route "Gem Ring of the Urals", which provides for the repair of roads, financing of the rolling stock of Alapaevskaya railway, promotional events.

Alexander Porodnov, Director of the Department of Small and Medium Enterprises and Tourism of the Ministry of Economy of the Sverdlovsk Region, said that according to optimistic forecasts, by 2016 the growth in the flow across the territories will be about 28-30%, and by 2020 - about 60% (up to 1.5 million people in year). To date, in the municipalities located on the route of the "Gem Ring", it is required to create 15 hotels for 400-450 people. 16 more by 2020.

The project was presented in Rostourism as part of an autotourist cluster that can attract a family audience as a weekend route. Regional authorities hope that the project will be included in the federal list of tourism projects for 2016-2017.

Pr-mileage
Rock stars joined the popularization of the project. On June 14 in Yekaterinburg, a motorcycle race along the "Gem Ring of the Urals" starts. As one of the authors of the idea of ​​the run, director of the festival "Old New Rock" Yevgeny Gorenburg, said, the run will finish on June 20-21 in Zarechny. The length of the route will be about a thousand kilometers. As part of the run, there will be five promotional concerts in Nizhny Tagil, Rarezh, Alapaevsk, Irbit, Talitsa, where Russian-scale headliners will perform: DDT, Surganova and Orchestra, Billy'sBand, Vadim Samoilov, as well as the Ukrainian group S.K. .A.J.” and young Ural musicians from every municipality located on the "Gem Ring". To date, the organizing committee has already received applications from 250 creative teams, including from Ukraine, Belarus, Latvia and Germany, to participate in the bike-rock run along the "Gem Ring of the Urals". About 10% of the groups from the cities of the "Gem Ring" sent their demos.
As Alexander Porodnov, director of the department for supporting small and medium-sized businesses and tourism at the Ministry of Economy of the Sverdlovsk Region, Alexander Porodnov explained, “the new tourist product of the region, the Gems Ring of the Urals, is positioned as an autotourist cluster, the idea of ​​holding a motorcycle race through this territory is logical. If the event is successful, it could become an annual event and in the future become business card our region." “The bike-rock run, which brings together the strongest brands of the Urals – rock music, biker movement and tourist attractions, is one of the brightest ways to draw attention to the main tourist route of the region for residents of the Sverdlovsk region and other regions of Russia. It is also a great opportunity for municipalities to express themselves and attract investors,” the government says.

As part of the motocross, a film will be made under the working title “Tales of the Ural Land”. The co-director, producer and speaker of the future film will be the famous musician, leader of the Chaif ​​group Vladimir Shakhrin. working title- "Tales of the land of the Urals" - was born to him immediately. Vladimir Shakhrin and the organizers of the Run "Along the Ridge" focus on tales and legends associated with the Ural land and all its corners. “During the work on the organization of the bike-rock run, it became obvious that we have no right not to show the unique sights of the Urals. Hence the idea was born to make a movie about the native land, the “supporting land of the state”. Because the Urals is the energy center of the universe. Because it is here that great composers, great intelligence officers and the first presidents are born. I infected Vladimir Shakhrin with this idea, and he has already joined the work, ”says Evgeny Gorenburg.
Another step forward tourism potential region will be the first international festival of art crafts "Secrets of the gem ring", which will be held from May 30 to June 1 in the village of Nizhniye Tavolgi, Nevyansk region. The organizers of the festival plan to involve craftsmen and artists in such areas as weaving, embroidery, patchwork, wickerwork, artistic metal processing, forging, painting on metal, wood, porcelain, making ceramics, stone-cutting and jewelry. Within the framework of the festival, not only exhibitions and master classes are planned, but also round tables, business meetings, concerts, plein air. In addition, each of the festival days will become thematic, for example, May 31 will be the day of gems, artistic forging and the Nizhny Tagil tray, and on June 1 the popular competition "Tavolozhskaya whistle" will be held.

_______________________________________________________________________________________________
A SOURCE OF INFORMATION:
Team Nomads
PORTAL of the Sverdlovsk region.
Wikipedia site.
http://gotoural.com/posts/171
http://invest.midural.ru/
http://nashural.ru/
http://www.photosight.ru/
http://pelepenko-va.ru

We invite you to an amusing trip along the "Gem Ring of the Urals"!

You will discover the world of masters, whose hands and ingenuity raised the Russian industry. Through the Ural taiga on an old narrow-gauge railway you will go to where original Ural songs are still sung. You will see villages where 300-year-old huts still stand on the rocky banks of the rivers. A hereditary potter will teach you how to turn clay into useful and beautiful things. Generous people will welcome you with hospitality and treat you to a delicious dinner from a real Russian oven.

Autotourist cluster project " Semi-precious ring of the Urals» was developed GC VISTA together with the Ministry of Investments and Development of the Sverdlovsk Region within the framework of the targeted federal program for the development of domestic tourism.

The routes of the "Gem Ring of the Urals" are dedicated to the history of the Urals, the formation of its industrial and military power, the life and crafts of the inhabitants of different eras, the traditions and customs of the peoples, the original Ural art and culture, and the natural resources of the Urals. On trips, tourists visit museums and sites that are considered the best and unique of their kind. The programs are rich, brightly emotional and informative for tourists of any age. Tourists are accompanied along the routes by professional guides who know and love their native land very well, so their stories are always informative and exciting.

Despite the fact that the project is young, we can already be proud of what we have done for our native land. Thousands of Uralians and guests of the Ural land discovered the real Ural for themselves - a strong place, the birthplace of a new unique civilization, the land of a stunning natural wealth and deep cultural traditions.

Our advantages

It already includes a comfortable transfer, excursions, a hot lunch, two light lunches on the road, water - there are no additional fees. And the souvenirs that you make at the master classes, you will take with you for free.

in accordance with the route calendar, regardless of the number of people in the group. We welcome every tourist!

Ours is always a living story about the spirit of the era you are going to meet, about the people who lived in it, their way of life and occupations. The museums you visit are considered the best and unique of their kind, and the interactive programs are intensely emotional. Travel will not leave anyone indifferent!

On a modern bus with air conditioning and a video system. On the way you will be accompanied by our employees, their task is to make your trip easy and memorable.

Born and raised in the places you travel, they know and love their native land very well, so their stories are always informative and exciting.

We give discounts and bonuses. Children under 14 years old receive an additional 10% discount. And if ten of your friends or family members go with you, then your trip will not cost you anything. Travel in large groups - it's fun and profitable!

Vista Tourist Routes LLC — registry number TO-VNT 016149
Turning to us, you get a full range of domestic tourism services!

on the route: Yekaterinburg, Polevskoy, "Deer Streams", Kungurskaya Cave, Belogorye, Verkhoturye, Nizhny Tagil, Visim, Nevyansk, Alapaevsk, Nizhnyaya Sinyachikha,

We invite you to the tour: from 3May 1 - June 8, 2019 Group tours are held according to the schedule, and for organized groups from 6 people - on any dates.

All the most interesting in the Middle Urals in 9 days. Very rich program! Settlements along the route: Ekaterinburg (Sightseeing tour, visiting 3 steles Europe / Asia, Ganina Yama), Polevskoy, "Deer Streams", Kungur Ice Cave, Belogorsky Monastery, Verkhoturye, Nizhny Tagil, Nevyansk, Alapaevsk, Nizhnyaya Sinyachikha,

On this route you will see the most important and interesting sights of the Middle Urals, get acquainted with the new corners of the Urals

Tour program:

Day 1 (Friday)

Material from Wikipedia >>> Ekaterinburg Time zone UTC + 5 (to Moscow + 2 hours)

It is located on the eastern macroslope of the Middle Urals, along the banks of the Iset River. This part of the Urals serves as a natural gateway from the central regions of Russia to Siberia, which, over the course of history, favorably influenced the development of the city: Yekaterinburg was formed as a strategic important center Russia, which still provides communication between the European and Asian parts of the country.

Some sources use a different option for determining the border of Europe - along the watershed of the Ural Range, the Ural River, and the watershed of the Caucasus Range.

The very fact of the separation of Europe is the result not so much of logic and geographical conditionality as of history.

Visiting the stele Europe - Asia at 17 km. Moscow tract. Set off on a journey to a place where two parts of the world, two cultures - Europe and Asia - meet (a commemorative stele was erected on the border of two continents in 2004, it contains stones from the extreme points of Europe and Asia - Cape Roca and Cape Dezhnev).

According to the legends of Yekaterinburgers, those who crossed the border have their most secret desires come true, so there are always a lot of newlyweds and just happy people here..

• 21.30 - Check-in at the hotel, the hotel is located on the territory of the camp site in a picturesque corner of the Ural "Switzerland"
• Free time
• For an additional fee it is possible to rent a sauna on favorable terms, the opportunity to enjoy the velvety warmth and native Russian sauna on wood, after a long journey. A cozy Russian banya is a place where everyone can improve their health, gain good spirits and energy.

Day 3 (Monday)

• Breakfast (from 8 am)
• 08.30 - departure from the hotel, towards the natural park "Deer streams" 14 km
• 09:00 * - 13.00 Walking tour walk with an instructor guide in a small circle. ~ 3.5 hours (about 6 km) natural park"Deer streams" along the hiking trail. The trail itself is treated for ticks.

Deer Brooks - From Wikipedia >>>

"Deer Brooks" - nature Park in the Sverdlovsk region on the territory Nizhneserginsky municipal district 100 km southwest of Yekaterinburg. Opened since October 29, 1999 on the border of 3 foothills and the mountain strip of the Middle Urals in order to protect natural landscapes and historical and cultural sites, as well as organize recreation for the population and preserve biological diversity. The park is located at the bottom of the river. Sergi, between the city of Nizhniye Sergi and the village. Arakaevo . The area of ​​the park is only 127 km². From north to south it can be walked in 2 days, from west to east in half a day.

The Deer Streams Natural Park is one of the most beautiful places in the Middle Urals, where you can admire the pristine nature. During a walk along the ecological path, you can touch the centuries-old pine trees, which can only hold 3 people. Also during the tour you will see karst caves, walk along the picturesque bank of the Serga River with high rocky banks. The ecological path is equipped with benches, there are steps and railings on the slopes. So even the most unprepared tourist will be able to overcome the route.

Deer Streams Natural Park bus tour in the Urals > from Yekaterinburg Ural round the world >Natural park "Deer streams" bus tour in the Urals > from Yekaterinburg Ural round the world > " Big tour in the Middle Urals"Nature Park "Deer Streams" bus tour in the Urals > from Yekaterinburg

• 13:30* Lunch
• 14:00 Road to Suksun - 196 km ~ 3 hours
• 16:50* Visit Suksun Historical and Local Lore museum of samovars in Suksun. Excursion 1 hour
• Road to Kungur, 70 km ~ 1 hour, guide's story
• small sightseeing tour according to Kungur

Kungur From Wikipedia >>>

During a tour of Kungur you will see old houses and learn about the glorious merchant past of the city. You can also touch one of the most unusual monuments Prikamye - the navel of the Earth. Seven roads converge at this point: five automobile and pedestrian roads, and two water roads. It is believed that if you rub your navel and make a wish, it will surely come true.

• Accommodation in the hotel "Stalagmit"
• Dinner on your own for an additional fee.
• Free time

Day 4 (Tuesday)

• Breakfast buffet (from 8 am)
• Check out from the hotel "Stalagmit"
• 9:00 - 10:30 Visiting the Kungur Ice Cave (During the warm season, you need to take warm clothes to visit the cave, as the temperature in the cave is up to minus 5 degrees. A warm jacket, pants, hat, scarf, closed shoes are required).

Kungur Ice Cave - Material from Wikipedia >>>

(Kungur, 280 km from Yekaterinburg)! The temperature even on the hottest days does not rise above zero. What bizarre forms water does not take, freezing into stalagmites and stalactites. During the ~ 1.5 hour journey, you will find yourself in a winter fairy tale.

The first grotto you will visit is called the Diamond Grotto for a reason: its vaults are covered with a thick fringe of frost, sparkling like diamonds. The vaults of the grotto of Dante are stepped. Mentally, you can climb them up and down. One involuntarily recalls the poems of Dante Alighieri from his Divine Comedy. In the Cross Grotto you will be surprised by multi-meter stalagmites and stalactites.

The ice cave is interesting not only for ice formations, but also for its underground lakes. There are more than 70 of them. The first lake on the way of the excursion will meet you in the grotto of Atlantis. In the grotto Druzhba and Khlebnikovs is the most big lake, up to 40 meters wide, up to 3 meters deep. It is interesting that even in such conditions there is life. In underground lakes there is a blind crustacean Krangoniks. In the grotto of the Romantics, you can see an underwater channel - a siphon, up to 40 meters long. One involuntarily recalls the tale of P.P. Bazhov "Sinyushkin well". And what kind of legends and legends does not the ice kingdom keep in itself! Some of these legends you will learn during the tour.

• 10:40 transfer to the Belogorsk St. Nicholas Missionary Monastery 65 km. ~ 1 hour on the way
• visit to the Tikhvin temple, pottery shop
• from 12:00 - 15:00 visiting Belogorye. Belogorsk St. Nicholas Orthodox Missionary Men's Monastery

Belogorsky Nikolaevsky Monastery - Material from Wikipedia >>>

Belogorsk St. Nicholas Orthodox Missionary Men's Monastery is a monastery on White Mountain in the Perm Territory. For the severity of the charter, this monastery was once called the Ural Athos.

The monastery is located approximately 70 km south of the center of Perm and 40 km west of Kungur.

The place for laying the temple on White Mountain was consecrated on June 18, 1893. The construction of the first wooden temple was completed in February 1894. In the same 1894, the construction of the rector's and fraternal buildings began, later they also housed a carpentry and metalwork workshops. A school was opened for the education of orphans (until 1917, 25 orphans were educated on White Mountain). In the monastery school, children were taught to read and write, church singing, and various crafts.

One of oldest monuments architecture and architecture of the Kama region!

Belogorsk St. Nicholas Orthodox Missionary Monastery is located on the picturesque spurs Ural mountains 120 km from the city of Perm and 85 km from the city of Kungur. The White Mountain, on which the temple is located, has long served as a place of salvation and prayer. Since the 18th century, cells and sketes have been located here, where people who fled from the factories and the Old Believers persecuted by the authorities were hiding. The history of the construction of the Belogorsky Monastery began in 1891, the construction of the temple lasted - 15 years and its construction was truly popular. Having survived a short heyday, ruthless destruction and long years of desolation - a spiritual symbol Perm Territory back to new life!

• from 15:00 - 15:30 lunch in the refectory
• Moving to Ve rhoturye 430 km ~ 6.5 hours on the way
• Accommodation in the hotel "Sobol" Verkhoturye.
  

Hotel "Sobol"located in the center of Verkhoturye opposite the Kremlin. Comfortable, cozy, 59 seats. Accommodation is available in 1-bed, 2-bed, 3 and 4-bed rooms with private facilities. For those who wish, there are suites on request!

• Free time, you can walk around the Verkhoturye Kremlin in the evening
• Dinner on your own for an additional fee.

Day 5 (Wednesday)

• Breakfast and check out from the hotel.
• Excursion to the village of Merkushino

You will visit:

Simeon Verkhotursky-Wikipedia>>>

Simeon Verkhotursky (Simeon Merkushinsky; OK. -) - a saint of the Russian Orthodox Church, revered in the face of the righteous. The memory is celebrated: December 18 (31) - glorification day), September 12 (25) - the first transfer of relics, May 12 (25) - the second transfer of relics, January 29 (February 11) - Cathedral of the Yekaterinburg Saints and June 10 (23) - Cathedral of the Siberian Saints.

Simeon of Verkhoturye is revered as the heavenly patron of the Ural land.

Church of Michael the Archangel

Holy spring

• The road to Verkhoturye with a stop at the Church of All Saints Siberian

This is very beautiful place in the bend of the river Tura. There is a large stone in the quiet bend of the Tura, slightly protruding into the river. Here, in solitude and silence, Saint Simeon loved to pray for a long time and to fish. The pure, sincere prayers of the saint of God sanctified this place: time seems to stop here, the soul is pacified. After the glorification of the righteous man, a chapel was erected on the shore. Today, a worship cross has been erected in its place, and a wooden temple has been erected next to it in the name of All the Saints who shone in the land of Siberia.

• Lunch at a cafe in Verkhoturye.
• Excursion to the Kremlin

On the territory of the Kremlin:

Holy Trinity Cathedral.

Warlord's house.

Command hut.

Living room warehouses.

Observation deck on Trinity stone.

St. Nicholas Monastery.

Founded in 1604. The monastery stands on a hill between the Kalachik and Sviyaga streams, one of which also separates it from the Kremlin. On the territory of the monastery are the relics of Simeon of Verkhoturye in the Holy Cross Cathedral (the third largest in Russia after Christ the Savior and Isaac).

Verkhotursky Nikolaevsky Monastery - Material from Wikipedia>>>

St. Nicholas Monastery Exaltation of the Cross Cathedral is a monastery of the Russian Orthodox Church in the city of Verkhoturye, Sverdlovsk Region, Russia.

Under Soviet rule, the monastery was a colony of juvenile delinquents.

In 1990, the Nicholas Monastery was revived. The main church of the monastery - Nikolaevskaya - was destroyed in the Soviet era, but three more (all active), as well as a monastery fence with towers (second half of the 19th century), have been preserved in the monastery.

Temples on the territory of St. Nicholas monastery:

Holy Transfiguration Church.

Holy Cross Cathedral.

Gate Church In the Name of Simeon the God-Receiver and Prophetess Anna.

Cathedral of the Exaltation of the Holy Life-Giving Cross of the Lord.

Savior Transfiguration Church..

The Intercession Monastery is dedicated to the Mother of God. The image of the Virgin Mary with the veil in her hands occupies a central place in the iconostasis. This image also looks from the facade of the temple. The icon of the Mother of God "Tenderness" is especially revered here.

Velvet clothes are laid in folds, embroidered with beads and stones. During the years of unbelief, the icon was hidden for a long time, even buried in the ground.

The Virgin Mary is alive. Parishioners assure that during especially fervent prayers, she raises her eyelids downcast eyes. Near her they pray for a long time and with feeling, believing in healing and relief.

• Excursion to Aktai.

Holy spring on the Aktai river - 8 km west of Verkhoturye in a place on the shore picturesque location on the banks of the Verkhotursk reservoir, life-giving source became a holy place in the city of Verkhoturye, Sverdlovsk region. The source is located on the territory of the skete of the St. Nicholas Monastery, on the banks of the Aktai River. The Church of the Icon of the Mother of God "Life-Giving Spring" in Oktay Skete is one of the centers of pilgrimage in Verkhoturye. The spring with holy water is located near the church in the chapel, where there are also rooms for dousing and a bath

• Dinner on your own for an additional fee.
• Road to Nizhny Tagil 160 km ~ 2.2 hours
• Accommodation in a hotel in Nizhny Tagil

Day 6 (Thursday)

Coat of arms of the city of Nizhny Tagil, which refers to 2007 Ural round the world bus tour in the Urals > from Yekaterinburg

Ural circumnavigation "bus tour in the Urals > from Yekaterinburg Ural circumnavigation > " gold ring Middle Urals"
Ural round the world bus tour in the Urals > from Yekaterinburg Ural round the world > "Golden Ring of the Middle Urals"

Vyisky pond, VMZ.

• visiting the Museum of Tray Craft (House of Khudoyarovs).

Lacquer painting of trays is one of the most important crafts of the Urals. This direction arose in the middle of the 18th century at the Demidov factories in Nevyansk and Nizhny Tagil. Soon painted trays became famous all over the world. They were brought as a gift to princes, kings and European kings. The works of famous masters - Khudoyarovs, Dubasnikovs - are now kept in Russian museums and private collections.

• dinner
• road to the reindeer farm in Visim (50 km from Nizhny Tagil)

Ural round the world bus tour in the Urals > from Yekaterinburg Ural round the world > "Golden Ring of the Middle Urals"

Ural circumnavigation "bus tour in the Urals > from Yekaterinburg Ural circumnavigation > "Golden Ring of the Middle Urals"

Ural circumnavigation "bus tour in the Urals > from Yekaterinburg Ural circumnavigation > "Golden Ring of the Middle Urals"

• Excursion to the reindeer farm, where it is possible to feed the reindeer by hand.
• Road to ski resort Mount Belaya (37 km from Nizhny Tagil).

Rise to observation deck Belaya mountains. Mount Belaya is one of the most beautiful in the Middle Urals. Climbing the mountain on a chair lift, you can see with the naked eye the cities of the Sverdlovsk region: Nevyansk, Kirovograd, Verkhny Tagil and even Yekaterinburg.

Ural circumnavigation "bus tour in the Urals > from Yekaterinburg Ural circumnavigation > "Golden Ring of the Middle Urals"

Ural circumnavigation "bus tour in the Urals > from Yekaterinburg Ural circumnavigation > "Golden Ring of the Middle Urals"

Ural circumnavigation "bus tour in the Urals > from Yekaterinburg Ural circumnavigation > "Golden Ring of the Middle Urals"

• 19.00 - Transfer to Nevyansk
• 20.00 - Dinner on your own for an additional fee.

Day 7 (Friday)

Day 8 (Saturday)

At the suggestion of Kachkanar's officials, a large-scale campaign was launched in the Sverdlovsk region. The government is ready to allocate billions to replace the stereotype "Urals - industrial" with "Urals - the land of tourism". The first money has already gone to Verkhoturye, next in line is Kachkanar and its environs. All that is required for the new life of the city is the adequacy of officials and the willingness of residents to assist in the development of the tourism business

Real prospects for small towns

Four tourist projects have already been put into development on the territory of the Sverdlovsk region. All of them are fundamentally different in concept, but similar in that they require multibillion-dollar investments and colossal efforts on the part of the authorities, and, oddly enough, the population.

The first in the four projects is "", which mainly involves Kachkanar, as well as neighboring territories - Severouralsk, Krasnoarmeysk, Novouralsk, Nizhny Tagil, Pervouralsk and the Ural capital itself.

Automobile, family, ethnographic tourism, yachting will be developed here, and the main focus is on active recreation and sports.

Tour routes are already being developed in each city, including the main attractions. For example, in Pervouralsk there is a yacht club, in Nizhny Tagil - Belaya Mountain, in our Kachkanar - a mountain with its ski resort and the only Buddhist monastery in the region. It is assumed in the region that a yacht club, an aqua park and a SPA center will also be relevant in Kachkanar.

The second project - the "Spiritual Center of the Urals" - is already being developed in Verkhoturye, Makhnevo and Alapaevsk. Its zest is pilgrimage routes, rural sights, the sovereign's road to Siberia, the famous Verkhoturye customs, historical festivals.

The third site - "Old Nevyansk Plant" - will give impetus to the development of Nevyansk and its environs. In the near future, travelers will see here a full range of cultural, educational, rural and event tourism. The list of existing attractions includes the Nevyansk Tower Museum.

The fourth tourist zone of our region - "Stone Gates" - includes Kamensk-Uralsky, known as the bell capital of Russia, and the Kamensky urban district with its Iset, under the shore of which, according to legend, an ancient volcano sleeps. Future guests will be provided with motorcycle trails, reserves, museums, campsites.

All tourist areas are combined into one global route - the "Silver Ring of the Urals". This mega-project, designed to turn the usual way of life in the Ural hinterland, is considered extremely ambitious and already has an army of conservative opponents who believe that no one will ever come from abroad to have a quality holiday in the Urals.

Nevertheless, the Sverdlovsk authorities do not deviate from their plans, they approve regional targeted programs with billions of dollars of investment and are already starting construction. Even now, at the first stages of tourism development in the Sverdlovsk region, the regional leadership gradually reveals its actions to the public.

On June 11-12, about 50 journalists from all over the Urals Federal District went on a press tour along the Simeon trail, which is one of the centerpieces in the Spiritual Center of the Urals tourist zone. For two days, representatives of the press were taken around cities and villages, showed what is available today and what will be done in the near future.

During the trip, it was obvious that the regional authorities began to implement their plans for the development of tourism with the branch most prepared for this - the Ural cities and villages with a rich spiritual history: Verkhnyaya Pyshma, Rezh, Mironovo, Aramashevo, Koptelovo, Alapaevsk, Verkhnyaya and Nizhnyaya Sinyachikha, Nevyansk, Mugay, Baltym, Mostovskoye, Verkhoturka, Cheremisskoye, Shaitanskoye, Lipovskoye, Pokrovskoye, Rychkovo, Komarovo, Tagilskaya Sloboda, Makhnevo, Merkushino, Verkhoturye.

Municipal formations, where ancient and newly built temples rise, as well as roads and paths traveled by travelers, which were later elevated to the rank of saints by the church, lie in the Silver Ring of the Urals route. It is there that the first money from the regional budget and private investors has already begun to flow.

Those cities that are just in line for the reconstruction and construction of tourist facilities are quite lucky, because the authorities have a chance to predict snags and prevent them from bumps and problems in the development of the first tourist and recreational zones.

The wealth of the region is in people

For two days, plying the bus on settlements, Ural journalists in every village were the first to see scenic spots and historical monuments, and the most important, perhaps, is the Ural hospitality.

At each station in a small village, guests with cameras and cameras were most often mistaken for ordinary pilgrims and met with a loaf, sang songs, and were treated to homemade kvass and pies.

At most points of the route, it turned out that it was thanks to them - ordinary residents - that the fading cultural monuments were kept. So, in the poor village of Aramashevo, several years ago, local residents began literally bit by bit to restore the destroyed temple. With the money collected from the people, they patched up the roof, and then they began to write appeals to various spiritual associations asking for help.

The philanthropists heard them and money began to flow into the village, but the locals did not stop there, but began to think about how else, in addition to the ancient temple, to attract tourists to their region. Thus, the first museum of huts with old Russian paintings appeared in Aramashevo. There, in addition to the main exhibits - painted pieces of furniture and walls, antique items made of wood, cast iron, and clay were collected from the area.

On such enthusiasts as in Aramashevo, as it turned out, most of the historical objects of the Ural outback are kept. The same village of Koptelovo has its own unique object - the Museum of Education. In an inconspicuous wooden building, a lot of valuables are collected that are difficult to find in large Ural cities- the first wooden desks with inkwells, old gramophones, wooden carts, on which children used to get to school, miraculously surviving documents of past centuries, which tells how teachers then earned.

In small villages and villages there is another common feature. Their residents still believe in the authorities and expect that thanks to tourism development projects, people will really reach their lands. By the friendliness and cordiality of the villagers, it is clear that they are tirelessly ready to cook loaves and meet travelers, if only their small homeland would cease to be a backwater.

There is no service in the outback

In addition to the positive aspects of the life of the Ural villages, the participants of the press tour also found obvious gaps in the realities of future tourist areas. All of them come down to everyday problems of the city economy and service facilities.

The same visit of fifty correspondents in Verkhoturye showed the complete unpreparedness of the Ural hinterland to receive large groups of tourists. Now all visitors are settled in existing hotels, parish and pilgrimage sites, where there are no communal benefits as such.

Catering outlets in the Ural spiritual capital are also not ready for a new clientele, so city guests wait a long time for food and have to put up with the obvious hostility of the attendants. Museum workers and guides are not yet focused on large groups, they conduct an overview of the city and historical sites in an undertone, they do not know how to competently coordinate tourists, so city guests from time to time find themselves “thrown” in the middle of the street and do not know which direction to move on.

Approximately such a picture so far - in any Ural city, where the government of the Sverdlovsk region intends to develop tourism. But the important thing is that the authorities will develop the territories gradually, over the next five years, respectively, the municipal administrations still have time to solve communal problems, train staff and expand existing hotel service facilities.

Video clip: Journalists of the Ural Federal District walked along the "Simeon trail"

From the author: Dear residents of Kachkanar, do you think our city is ready for the influx of large groups of tourists? Will there be among the residents those who want to work in the service sector? Are the residents ready to welcome the guests of the city? Your opinion matters.

Sunday I devoted to studying not only the museums of Nizhny Tagil and Verkhnyaya Pyshma of the Sverdlovsk region, but also the tourist service offered as part of a public-private partnership (although it does not fall under the PPP legislation, it is not drawn up in accordance with the Federal Law of July 13, 2015 N 224-FZ "On public-private partnership, municipal-private partnership in Russian Federation and amendments to certain legislative acts of the Russian Federation") of the Government of the Sverdlovsk Region and the GC "Vista".

I will not go into the intricacies of co-financing the project, what and to whom who promised, I will simply share my impressions and questions on organizing a tour along the route "Technology of the Urals", "History of Engineering of the Urals". It is difficult to specify the name exactly, since it is different in different sources from the tour operator. Finally, let's call it a tourist route"Something about technology."

1. Acquisition of a tour and departure.
It was not difficult to find the site of the "Gem Ring of the Urals" in the browser's search engine, by the way, it is registered to a domain name similar to the name of the Vista Group of Companies (http://vistarussia.com/), however, there is no such legal entity on the site itself, except for logo, tour operator - Booking Center LLC, registered in Moscow.

On the site you can choose the route, on certain date, see what objects and at what time on this day you should visit, as well as find out the cost of the tour. The tour that I set my sights on cost 1,899 rubles. Since the site is, in fact, an online store, payment can be made by credit card...

Here I had one more question (except for changing the name of the operator on the site), payment is made through the Yandex-money service. Of course, recently this service has begun to serve payments to legal entities, but this requires additional registration in the system. But was it passed, or does the Yandex wallet to which I sent the money belong to an individual? This seems to be something to look into...

After payment, no documents (Tour ticket, Agreement) were sent to me, but the phone rang the day before ... The girl, introducing herself as "Gem Ring", reminded me of my tour. The gem ring told me that the tour started not at 8-00, but at 7-30. Hearing my surprise, the Ring hung up, not bothering to apologize...

My indignation at the change in the departure time was justified, on the website when paying, the time was different, and I, like other possible participants, could presumably use it to come to the collection point, public transport. From Berezovsky, where I live, I would not have been able to get to the Botanicheskaya metro stop by the time indicated by the Ring. It's good that I'm not bound by public transport and use my own.

Upon arrival at the appointed time - 7-00 collection, at 7-30 departure, was surprised not to find a branded bus. I decided to call the phone number listed on the site - +7 343 385-84-85. The phone conspiratorially did not answer me. I had to, relying on intuition and the search for other owners of happy tours, to figure it out. It turned out that a minibus was filed for the tour. Admittedly, the quality of the bus matched the journey, speakerphone, TV that didn't work, heat from the stove, comfortable seats...

When I asked for a Voucher, when I asked for it at the end of the tour, the accompanying people refused me, arguing that the vouchers are received at the office, and they do not know where I purchased the tour. By the way, I was never asked for any documents, no receipt of payment, or even my last name for the entire trip. I doubt that I am such a famous person that I need no introduction ...

2. Travel (transfers).
I do not consider myself an expert in the tourism service sector, as well as the history of the region, so I will rely on the ideas that I have.
Guide. He told a lot, in the direction of Nizhny Tagil about the Demidov family, after Nizhny Tagil - about the Great Patriotic war. From his stories, thanks to the people of Tagil who responded to my previous posts, I can say that the fate of Miron Cherepanov, who could not sleep because he was an Old Believer, is not correctly interpreted, and it also sounded rather strange that the Museum-factory of the Nizhny Tagil Museum-Reserve "Gornozavodskaya Ural" does not have the necessary permission to conduct tours of the plant, but regularly violates this ban. But what about visiting this museum on the tour "From Demidov to T-90", which is offered by the "Gem Ring"? This is behind the scenes...
A few words about the bus. Bus leased from IP Takhonov A.A. rental rates are available on the website (http://arenda-mikroavtobusa66.ru/), I don’t understand where the branded bus, which was advertised as the property of the Vista Group of Companies. Even if out of 15 passengers 3 are tour operator employees and a guide, wouldn’t it cost less than renting from a third-party carrier?
During the trip, 2 lunch boxes were offered, as well as lunch in a Tagil cafe. It is not at all clear why we were collected 30 minutes earlier, if in fact we set off at 7-50, excursions in museums were not amenable to time regulation?

3. Museums.
I have already said in posts that this route included visiting 3 museums:
- Museum of the history of technology "House of Cherepanovs" -,
- Museum of armored vehicles UVZ -,
- Museum military equipment"The Battle Glory of the Urals" UMMC - .
The set of museums to visit, in general, fits into the declared name "Technique of the Urals", but the accents are not set, for this reason a holistic view of the technical achievements of the region did not work out. The gramophones of the House of Cherepanovs and retro cars of the UMMC Museum are not connected with the Urals, except for the place of their museum storage.
Payment for visiting museums was included in the price of the tour, therefore, apparently, the accompanying person always paid for tickets in cash (with Yandex-Money, it is not difficult to cash out the amounts received). In the UVZ Museum, the check for tickets received by the representative of the Booking Center LLC included additional payments made by a number of tourists for taking pictures in the Museum. It seems to be nothing, but, in fact, a violation of accounting discipline and reporting...

4. General questions.
I recorded that on the route along the "Gem Ring of the Urals" on November 8, 2015, 12 tourists left. The total collection of money, according to my calculations, should have been 22,788 rubles.
I count the costs:
- tickets to museums - from 500 to 600 rubles per group (3 museums * 550 rubles = 1650 rubles)
- lunch boxes - about 150 rubles / piece (12 people * 2 pcs * 150 rubles = 3600 rubles)

Payment for the guide - 150 rubles / hour (12 hours * 150 rubles = 1800 rubles)
- minibus (waiting - 1300 rubles / hour, intercity 25 rubles / km) - according to my calculations, about 10,000 rubles,

Meals in a cafe - 15 people at 250 rubles = 3750 rubles.

Total: 20800 rubles

Income - about 2000 rubles. Some kind of business in Russian turns out ... Well, what is not a minus?

It doesn’t matter how accurately I made the calculations, but even the minimum profit from the tour will not affect the income of the Sverdlovsk region in any way, since Booking Center LLC, probably pay taxes but in Moscow.

A few words about the tourism income of the region. Museums received 1,650 rubles, cafes - 3,750 rubles. In fact, tourists left 5,400 rubles in the region, 450 rubles per person - approximately 24% of the cost of the tour. This is the development of tourism and tourism infrastructure! I have not yet begun to analyze the costs of the budget of the Sverdlovsk region for the promotion and advertising products of the "Gemstone Ring". Good business for a private partner of our state!

I would like to remind you that the Minister of Investments and Development of the Sverdlovsk Region Alexey Orlov, in one of the interviews